AFM
All Fashion Matters
Curating style since 2011
Forget the loud logos. The biggest trend in 2026 isn't about being seen—it's about knowing. Welcome to the whisper economy.
The Anti-Brand Brand
- No visible logos — unless you know, you don't know
- Italian heritage — since 1924
- Extreme quality — the finest cashmere, vicuña
Investment Value
Loro Piana pieces retain 70-85% resale value. Some vintage pieces appreciate significantly.
The Quiet Luxury Aesthetic
In a world of loud branding and logomania, quiet luxury speaks to a refined sensibility. It's about fabric quality, craftsmanship, and timeless design over flashy labels.
As we move through 2026, this trend continues to grow—proving that sometimes, the most powerful statement is a whisper.